A media, events, and tech venture, “Edge Of” launched in 2021 and has since created the NFT LA conference. NFT LA, hosted March 28–30, 2022 will be the largest Web3 gathering in Southern California, and at over 100 episodes the podcast continues to feature “the top 1% in NFTs today and what will stand the test of time.” Believers in economic structures that value the attention of every participant, the company leverages its three founders’ experiences in various domains.